YFactor provides long term advisory services to companies spanning all aspects of the business cycle. Our engagements typically cover three phases:
where we interact closely with company senior management, trade and business partners, consumers and other stake holders to identify key elements that need focus and improvement.
This phase includes formulation of robust Business Plans. These are backed up with the wealth of experience that YFactor partners and advisors have in working with a wide range of FMCG companies in India as well as relevant research and testing where required.
This phase may encompass a very wide range of corporate activity. On the HR side it may include recruitment of key personnel and training. In Marketing there could be relaunches of existing brands or new product development. YFactor stays engaged with companies over a long period as they implement strategic plans to guide, control and mentor the process.
Effectively reaching products to India's vast and dispersed population remains one of the greatest challenges facing marketers.learn more
YFactor provides a range of HR services for our clients.
YFactor provides advisory services for:
The growth of India's vast consumer market has been very robust over the last decade.learn more