management advisory

YFactor provides long term advisory services to companies spanning all aspects of the business cycle. Our engagements typically cover three phases:

Diagnostic

where we interact closely with company senior management, trade and business partners, consumers and other stake holders to identify key elements that need focus and improvement.

Strategy Formulation

This phase includes formulation of robust Business Plans. These are backed up with the wealth of experience that YFactor partners and advisors have in working with a wide range of FMCG companies in India as well as relevant research and testing where required.

Implementation

This phase may encompass a very wide range of corporate activity. On the HR side it may include recruitment of key personnel and training. In Marketing there could be relaunches of existing brands or new product development. YFactor stays engaged with companies over a long period as they implement strategic plans to guide, control and mentor the process.