About Us

YFactor provides Management Advisory Services focused on Business Strategy, Supply Chain, Human Resources, Systems and Processes, Branding and Distribution. Our key target segment is Fast Moving Consumer Goods and Consumer Facing Businesses in India and South Asia. We also work in partnership with VC and PE funds for Private Equity Placement for the same target segment.


YFactor was established in 2009 by Debu Bhatnagar (IIT Kanpur, IIM Calcutta) and Shashi Kalathil (DCE, IIM-Bangalore) who are both seasoned professionals in consumer oriented businesses. A brief summary of their experience is given below:

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Debu Bhatnagar
  • More than 30 years of General Management, Sales and Marketing experience focused on the FMCG, Telecom and Entertainment areas in India, Sri Lanka and the UK.
  • 14 years at Hindustan Unilever in Sales and Marketing.
  • 9 years in Chief Executive Positions at Benckiser, ICI, RPG Group and Bajaj Corp.
  • 7 years with Hemas Sri Lanka as Sector Head of FMCG (Hemas is the 2nd largest non-food FMCG business in Sri Lanka with close to 30% Market Share through their own brands).
  • Debu is the Managing Director of YFactor.
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shashi kalathil
  • Over 27 years of General Management, Sales and Marketing experience focused on the FMCG, Telecom, Media and Entertainment areas.
  • 12 years at Hindustan Unilever in Sales and Marketing.
  • 3+ years with RPG Cellular (one of the early cell phone start ups) as Head of Marketing, Sales and Customer Services.
  • 6 years with Pepsico. Experience included role of Director, South India Operations and Executive Director Marketing, South Asia.
  • 6 years with Tata Communications, Neo Sports and Future Group in Chief Executive Positions.
  • Shashi is based in Mumbai and is a Director on the Board of YFactor. He is also a partner at Exponentia Capital Partners LLP.