our work

Management Advisory

• We have had an over 6 month’s engagement with a North Indian company involved in contract manufacture and packaging. The work involved development of an FMCG launch strategy including product development, packaging, advertising and setting up of a distribution system leading upto a market launch.
• Comprehensive Diagnostic study covering Branding, Promotion and Distribution conducted for Sri Lanka’s second largest Personal Care Company with a view to accelerating market share growth.
• 40-year-old OTC Pharmaceuticals Company based in Delhi who wishes to enter the FMCG market. The work has involved development of FMCG brands and setting up of a new division. A business plan has been evolved and key personnel recruited. The scope of YFactor’s engagement was widened to include the OTC Business. A full Diagnostic study covering all aspects of the company’s working has been conducted and a strategic plan has been formulated.
• Market Entry Strategy for a Kolkata based group who want to enter the home care market in East India..
• Revamp of ‘Go to Market’ Strategy for a leading paper manufacturer covering all aspects of Brand Architecture, Distribution System and Organization Structure. The study has been followed by evaluation of the attractiveness of the Stationery business for the same company. At present, we are engaged in implementation of a pilot project for a new Key Accounts system for Delhi and Bangalore to be rolled out nationally thereafter.
• YFactor is involved with distribution strategy development for a major Ayurvedic medicines manufacturer. The project involves evaluation and recommendations for their direct dealer programme followed by implementation. It includes restructuring of marketing strategy; sales personnel contact and development of an IT based information system.
• YFactor has been appointed to revamp the full ‘Go to Market’ strategy for India’s leading manufacturer of Automobile Fluids. The project encompasses a relook at the product line up, distribution system, organisation structure and advertising and sales promotion.
• Market Mapping study and recommendations on a market entry strategy for a manufacturer of industrial plastic products who wishes to enter the consumer plastics area. The study encompassed market visits in 12 cities, desk research of key international markets and discussions with trade.
• YFactor is advising a major importer and distributor of FMCG ingredients who wishes to enter the premium personal care market. Market Research and Brand Development in underway and a test market is to follow.
• Business Planning and revamp of operations for the B to C Business of a Cables and Wires Company

• We were engaged with a well-established Mumbai based contract manufacturing organisation that is negotiating a JV with a leading Italian packaged foods company. YFactor has been involved in Business Planning and all aspects of structuring the JV.
• India’s largest wheat milling business that has also diversified into snack foods. YFactor has been involved in organisation structure and recruitment. We are also advising the company on the optimum distribution system to be followed for wheat products.
• North India based company involved in innovative potato based ready to cook products. The company is already well represented in the institutional segment and is looking for growth and acceptance in the consumer market.
• New Product Development, marketing and distribution set up for a well-established dairy company based in Delhi. The first product (flavoured milk) was launched in May 2013. An entry into branded pouched milk has been accomplished in March 2014.
• New Product Development, marketing and distribution set up for a well-established dairy company based in Delhi. The first product (flavoured milk) was launched in May 2013. An entry into branded pouched milk has been accomplished in March 2014.
• India’s largest manufacturer and exporter of honey who intends to launch a brand in the domestic market.
• Advise on Business Planning and Marketing for a milk collection business based in Bangalore that wishes to enter the consumer space. Milk in various packaging options – Tetrapack, Finopack and Poly Pouches has been launched in Bangalore.
• Involved with a health based breakfast cereals company to restructure their operations.
• Operational efficiency improvement for a Delhi based catering company.
• Set up of operations for a Hyderabad based dairy who wish to launch premium, organic cow’s milk. The product has been launched in May 2014.
• YFactor has been involved with preparing a Business Case for launch of nutrition products for a large MNC in India. There is a strong focus on the rural areas as well on the urban poor. Follow on projects include Business Planning with multiple partners and demand forecasting for specific nutrition products.